AI · fictional
Hook A: question
"Alam mo ba kung bakit ito ang merienda ko araw-araw?"
Variants
AI · fictional
Hook B: pattern interrupt
"Teka, huwag ka munang mag-scroll!"
AI · fictional
Hook C: no words
Slow-motion first bite, sound only.
How the winner is picked
Test plan
Variable: the first 2 seconds (hook) only. Same body, caption, sound and posting slot.
Split: 3 variants posted at the same time slot on three comparable days, or as a paid split.
Primary metric: 3-second hold rate. Secondary: completion rate, shares.
Decision rule: the winner needs at least a 15% relative lift with 1,000+ views per variant; otherwise repeat.